We use Universal Analytics from Google to allow us to figure out which bits of the site work and which don't work. It helps us answer questions such as, "which day is our site most popular?", "who is linking to us?" and "which pages are the most popular and unpopular on the site?". This allows us to make a better website. Most of the websites on the Internet use Google Analytics.
Your data is completely secure but you can also opt out Google Analytics by reading the information in this article:
You can also learn more about Universal Analytics and what it does by reading this article directly from Google themselves. We can't explain it as well as they can!
We also use the following tools (which may store a cookie in your browser) to see how well the site is working for our visitors and if there any areas that people find frustrating. The goal is to make the site as easy to use as possible. We don't store any personally identifiable information with these tools.
- Visual Website Optimizer